With the knowledge I have shared on this blog, I believe you are no stranger to making money with affiliate marketing. There are many ways to promote other people’s products to get commissions. And making money with affiliate marketing on your website is one of the most popular methods.
There is a popular way to make money with the affiliate website that we will write reviews of the product and publish it on our website. Then optimize that review articles to the top of the search engine results so customers who find the information about that product will visit our site and purchase. Or maybe customers come to your website through another keyword, but they see the relevant reviews and will read.
Have you ever thought, why can people write great review articles even though they do not know much about that product or say otherwise they themselves do not own that product? In today’s article I will help you discover the elements that make up a perfect product review.
- 1. Find out all information of the product
- 2. The factors that touch the reader psychology.
- 3. Please add the overview box now
- 4. Engage with readers with “personalization” techniques
- 5. Zoning potential customer of products.
- 6. Introducing solutions to solve readers problems
- 7. Create a connection between features and benefits
- 8. Include social proofs
- 9. Offer alternative products
- 10. Use a variety of call to action
- 11. Conclusion
1. Find out all information of the product
You need to do a good job in product research because if you don’t, you won’t know what you need to do at the next phases. So where can you find the sources of information?
Website of product provider – Currently owning a website is almost essential for every company, manufacturer, product supplier. At their homepage, you will find the information you need to know about products and brands.
Learn from Google about the competitors of that product – this will help you understand the advantages and disadvantages of products. You will know what makes this product stand out from other similar products. from there you will gather a lot of information for the review
Official product sales page. Especially with Affiliate Marketers in the field of digital products, they are very interested in Salepage that sellers have created. At the sales page, there will be all the information, demo videos on how to use the product, the features, the benefits of using the product that you absolutely should mention in your review.
Read the review of other websites. Of course, Affiliate Marketing is getting more and more developed, there will surely be many people who choose products like you. There are many other good reviews of other bloggers you should read to know what information needs to be promoted, what factors you can do better than them.
So, with the information you have found, if you have good research skills and gather enough information, you can move on to the next stage to form a perfect product review.
2. The factors that touch the reader psychology.
Affiliate marketing market is increasingly competitive with many participants. That leads to you needing to make your own difference… with your reviews, your website.
Besides, think about some practical issues such as: consumers become increasingly smarter. They will also be more and more bored with the Affiliate Sites that always speak well about the product, but not give them a real point of view, realistic perspective … so they decide whether to buy the product or not.
As for Google, Google does not particularly like Affiliate sites that only attract users to visit and click on the affiliate link to earn commissions with 500-word reviews, or 600-700 words. You do not provide real useful information, you self-exclusion from Google.
Therefore, you need to create different factors from other boring reviews. Instead, you should tap into customer psychology with a variety of methods, techniques such as copywriting, creating empathy, localizing objects, creating bridges, …
You have to make sure that when customers visit your review page, they can find useful information they really need. Since then there is a high rate that they will click on the affiliate link and then purchase, not go find the information at other affiliate websites.
3. Please add the overview box now
If you’ve ever read many reviews, you’ll notice a table called a product summary that is usually placed at the top of the page or at the top of the review. Many famous Affiliate Marketers all over the world admit that, Overview Box is one of the important components that increase conversion rate on the page.
Everyone is always busy and has little time. Above all, they are not patient enough to read all the articles that are too long. So a quick statistics box of what they need to know about the product at the top of the page is what you need if you want to get their attention.
There are 2 main uses of a Summary Box that you need to know:
Catching up and force a Searcher in high demand makes purchase. It is always fine to call these people Buyer, because they are almost just in need of a good opinion about the product to make a purchase.
Quick statistics on product overview reviews and give readers a CTA button to click from the beginning.
The following is an example of a full Summary Table containing at least 6 components:
- A short sentence to describe the product and its intended use.
- The star rating is below each outstanding feature of the product.
- Pros and Cons of products. You should include at least 2 disadvantages of the product so that readers can feel from the beginning that your article is not a biased review for the product to get commission.
- A short review of the product. Point out your most common views, within 1-2 short paragraphs.
- Call to action
- Product pricing
You can create evaluation tables with lots of customization with support plugins such as: WP Product Review Lite, WP Review, Rich Reviews, Author hReview, Comment Rating Field Plugin, etc. You can check out more details here!
4. Engage with readers with “personalization” techniques
If in step 1 you have made a good impression on the reader and they continue to scroll down to read the content, now is the time to use content marketing techniques to make your review different from other competitors.
Remember, all of Searcher’s information needs are for them to find answers, solutions to their problems. You have to do it to keep them from taking your eyes off your reviews.
For example, you raise the issues you have encountered and how the product has resolved for you. So you can connect with the reader, which is a way for the reader to see their image in your language.
Those who want to buy products, they do not search the keyword “Product name + review” just to read the preeminent features of the product. They can find that information on salepage of the product. What they want to read, is your experience, instructions from you, an introduction from you about product features that can help them solve specific problems.
Use friendly tone: Your text should be as close as possible, and use a dialogue style rather than besieging readers with a scholarly speech or lecture. Only the tone of dialogue will help you keep them and continue to roll the mouse and read the content. Show them, they come here, and read your share to help them solve the problem.
Share your problem: Tell stories! If you say a key of successful Content Marketing, every Marketer will answer that is storytelling technique. Before you mention the product, tell them about your problems before and after using this product.
Emphasize your negative emotions without a solution from the product. Ask them questions like “Do you feel like me, it’s truly terrible …” in this way you are really putting them in the same feeling when you need to buy the product.
Use every possible factor to prove you are a real person: Why do they have to look for reviews? Because people want to read the experiences and evaluations of real people, not from the brand itself.
So always remember to use your personal pronoun “you” and let the real person image, some personal image you can get. This is also a valuable factor in “personalization” techniques when doing Affiliate Marketing.
5. Zoning potential customer of products.
For example, you are looking to review Ninja Outreach product (a tool that supports finding Influencers in specific Niche to reach them for business purposes or White hat SEO). You should probably start with a sentence like: “If you plan on sending less than 100 outreach emails / month…”
You have localized the potential object with such a preamble. If you do a good job of researching its products and markets, it will be easier for you to identify this potential customer stage.
The benefit of this step is to help you have quality leads. Easy to understand, because from the beginning, if they are not a good candidate for the feature of the product being reviewed, they will leave the site without reading anything further.
6. Introducing solutions to solve readers problems
At this point, the reader has almost entered your control area. They have identified their problems to be solved here and trust your suggestions to help them improve the situation.
You will provide information such as what the product includes, what features can help customers, and what good results they can expect from their use.
A little bit of my suggestion is, depending on what product you do, if it is a digital product or items that can be demoed, this section you can make a demo video that introduces each feature of the product.
If you create videos and upload to Youtube, I am sure you will have a lot of traffic from this source. However, it is difficult for you to make a video review if you are not an expert or you do not have a good expression.
7. Create a connection between features and benefits
You can build a story in which each feature of the product solves a specific problem. If you do not do this, do not use the same way to make a Bullet points out of the product features, but do the following.
With each feature, you give it a Sub-headings. You then continue to create Bullet Points or a small paragraph about the benefits that this feature brings through your experience.
This way of doing it will help you get Sub-Case studies in the review article. It offers the following two advantages over a regular review:
- Help readers visualize how it works effectively in practice.
- Provide real value to your readers, build their trust from your words and they will get closer to buying through your affiliate Link.
Your review will be much more convincing and will make them believe in buying more if you have Social Proof or Testimonials.
So you will need convincing evidence from one of the following sources or better all:
- Reviews and quotes from other users. You can easily find these reviews from customers at the sales page (if any).
- Review of Power Users: These can be called influential people like Bloggers, Special Reviewers in certain Niche, you can completely quote their reviews.
9. Offer alternative products
Listing alternative products is considered one of the 17 most effective Affiliate Marketing tricks in 2015 and still valid today. Providing a few other options to the readers at the end of the article will bring two benefits:
- Increase sales: If the reader still feels that something doesn’t like the main product you evaluated in the review, they may have another alternative at the end of the article introduced by you. They will then switch from the question “Should I Buy?” To “Which one should I buy?“
- Demonstrate fairness and unbiased review: By offering readers alternatives, you will make them believe that you are not someone trying to entice them to buy for commission.
10. Use a variety of call to action
In the review article you should use at least 3-4 Call To Actions. You should not use phrases like “Buy it now”, “Click here to buy it”,…
In the Summary Box, you have the first call to action button. Next in the article, you should allocate them and use a variety of CTAs such as:
- “Try the [product name] for free trial”
- “Learn More About [product name] here”
- “All Information You Need To Read Now Guys”
Use light colors for the CTA buttons, bold the call and highlight it against the background color.
I hope that this article will help you better understand the formula to create a perfect review. Please leave your question or comments in the section below, I will reply as soon as possible!
Featured image credit: sitesell.com