Stop the scroll. This three-word content marketing plan is straightforward, simple to remember, and essential to your success in marketing across all platforms, whether you’re attempting to increase brand awareness, attract new clients, or introduce a new product or service.
How then can you persuade internet users to stop scrolling and focus on what you’re trying to tell them?
Today, I wanted to offer some advice on how to improve the appeal of your content, be it textual, audio, or video. To create some video content for the blog, I’m trying something new and putting my new camera to the test.
- 1. Make it practical
- 2. Share Your Thoughts
- 3. Eliminate the fluff
- 4. Visualise Your Reader
- 5. Your posts should be scannable
- 6. Work Your Headlines (and Rework Them)
- 7. Write with enthusiasm
- 8. Give your readers a next step to take
- 9. Tell stories
- 10. Utilize carousels
- 11. Make your posts more visually appealing
- 12. You must use hashtags in your content strategy
- 13. Rely on privately owned media and softer news
- 14. Use video as part of your content strategy
- 15. Examine the content of your rivals
- 16. Include unique photos in each social media post
- 17. Use the content model of 3-2-1
- 18. Create compelling content by practicing
1. Make it practical
There is probably no purpose in publishing your content unless it is helpful to readers and will somehow improve their lives.
You don’t have to drastically alter your readers’ life with each article, but you do need to be helpful in some way: make them smile when they’re down, teach them something new, keep them current on the news, offer them a sense of community…
They will pay attention for a longer period of time if something is valuable. Solving reader issues is one method to be of use.
When I hear content that is solely facts or technical specifications, I am really irritated. Your thoughts on how anything might affect my life in some manner would be appreciated.
3. Eliminate the fluff
Get right to the point and state your primary points; don’t discuss topics that are not pertinent to your message.
4. Visualise Your Reader
If you have a certain individual in mind as you are presenting your content, whether it be through video or written word, you will do so in a lot more personal way and for a particular kind of person.
And if that individual reads your content, they’ll get the impression that you are writing for them and that you are aware of who they are. That is convincing. Nothing helps you visualize your reader better than having a reader avatar in mind.
5. Your posts should be scannable
Avoid overwhelming your readers with a long, difficult-to-read block of content. Use headlines, bullet points, and varied formatting when producing content to focus readers’ attention to specific sections and improve their comprehension of your content.
Before deciding whether to read an item, most individuals give it a short skim. Draw in their interest, pique their curiosity, and demonstrate the value of reading your content.
6. Work Your Headlines (and Rework Them)
Headlines have value. You only have a few seconds to capture your audience’s interest and offer a chance for deep involvement.
Due to their increased visibility, the first two lines of your LinkedIn posts—which basically serve as headlines—and headlines themselves become crucial elements to consider when developing content.
Similar to scannable articles, readers quickly determine whether or not they will find your content relevant and fascinating by looking at the headline. The headline is where engaging content begins.
Consider whether the headline is intriguing and whether it provides a benefit and justification for reading the article. The Coschedule Headline Analyzer is a useful tool for this as it provides your headline with a score as well as tips on how to make it more interesting.
7. Write with enthusiasm
Your authors will detect this and won’t have any enthusiasm for your content if you don’t feel passionate about the way you write and deliver your content.
8. Give your readers a next step to take
Your content shouldn’t merely be entertaining. You want your content to COMMAND your audience to ACT. Giving them something to do after that—homework, something to do or apply to their lives or share with someone else—is a part of that.
As a result, your content will continue to exist after someone consumes it and will continue to influence the readers you attract.
9. Tell stories
Although you can’t do this with every piece of content, when done well, storytelling may greatly enhance your content. Stories stick in people’s minds because they touch the reader’s soul. If you require assistance with telling stories.
10. Utilize carousels
You may share more content without posting more by using the carousel feature, which enables you to share numerous images or documents in one post.
These posts seem to generate a lot of interest. You can share visually appealing papers like PowerPoints and PDFs with your followers to assist them learn more about what your business has to offer.
Please be aware that once the post is submitted, it cannot be changed or edited.
11. Make your posts more visually appealing
Include images in each post. For your LinkedIn postings, adding images can transform your dry text into interesting content that promotes your brand.
Obviously, this relates to text or video content rather than audio. However, whatever you can do to engage your audience visually will increase the attention, intrigue, and retention of your content.
The formatting of written content, graphs, and images. Both your own engaging presentation and fascinating backdrops or settings can enhance video content.
They assist your viewers in finding postings on pertinent subjects. Using pertinent hashtags can help people find your content if they are following that particular issue, even if they don’t “follow” you or your business.
If you employ the appropriate hashtags, it’s a free and simple approach to boost your visibility and encourage user engagement (remember not too many or too few followers).
Always conduct research to make sure the hashtags you’re using are pertinent and appropriate for your business, as a general rule of thumb.
13. Rely on privately owned media and softer news
Holidays and events with hashtags can offer constant content all year long and let you show off the “human side” of your team and your business.
There is something to post about practically every day of the year, whether it be Thanksgiving, Women’s History Month, or National Donut Day (one of my favorites).
14. Use video as part of your content strategy
Compared to other media kinds, video is 5 times more likely to increase interaction. It gives you the ability to vividly convey difficult ideas and other topics in a manner that writing simply cannot.
Keep them succinct and genuine, and think about using lengthier webinar snippets as teasers for promotions.
Utilize and repurpose while using visuals (extra points for video). Think about using a teaser video to promote your most recent blog post or turning it into a video listicle. It’s a clever strategy to boost participation.
15. Examine the content of your rivals
You may use this to find out what strategies are working (and not working) for them as well as any gaps that your company can cover.
I firmly believe that every social media post needs to be accompanied by an image since it encourages users to pause their scrolling.
In general, pictures with people in them do better than those without them, especially if you are the subject of the picture or if you are posting on your own behalf.
Big statistics and phrases in your images are also good strategies to draw readers in. I advise avoiding stock photos of individuals not connected to your organization or overused pictures that other companies might potentially utilize (for example, the covid virus structure).
17. Use the content model of 3-2-1
Aim to publish three pieces of content relating to your industry, two pieces of “proud” content (content that makes your community and staff feel good), and simply one piece of content dedicated to your products or services each week.
18. Create compelling content by practicing
It takes years to master the art and craft of content creation; compelling content does not just appear. Every time you produce content, you expand your knowledge and develop stronger content creation skills.