Soar above the competition by combining your original thinking with strong writing abilities.
Target audiences are now connected through written material, which gives them instant access to anything they want or need. Writing abilities are therefore more important than ever.
Effectiveness is important when creating emails, blog posts, articles, social media posts, white papers, and other sorts of content.
The core of marketing is content generation, and skilled writers are always in demand. Team members and freelance writers must constantly improve their writing abilities and learn to feel at ease looking for ways to rise above the competition if they want to stand out.
Today, Neil Patel is one of the world’s leading marketers / digital marketers. According to the similarweb, Neil’s blog recorded over 5.1 million monthly hits. The majority of readers are looking for a guide to using website analysis tools and learning about marketing.
What makes Neil’s blog so engaging?
In addition to the great value of knowledge, Neil Patel taught me more than 23 things about how to present a blog post.
Think about how you may utilize the following 23 strategies to enhance your writing skills in order to increase your chances of acquiring more work and producing the best material possible.
- 1. Blog Title
- 2. Utilize each word to its fullest.
- 3. Content
- 4. Concentrate on Sentence Length.
- 5. Present The Article
- 6. Make paragraphs concise
- 7. Prevent Boring Passages.
- 8. Adopt a Natural Tone of Conversation.
- 9. Eliminate Extraneous Words.
- 10. Use the active voice
- 11. Content Implementation
- 12. Keep an eye out for repeated words.
- 13. Make your word choices simpler.
- 14. Ask An Open Question
- 15. Do away with filler words.
- 16. Create Catchy Headlines.
- 17. Pay Attention to Your Introduction.
- 18. Make Use of Outlines.
- 19. Be Aware of Your Readership
- 20. Select a favorite editing tool
- 21. Expand Your Word Count.
- 22. Always have a copy of The Elements of Style on hand.
- 23. Look for Inspiring
- Conclusion: Develop Your Writing Skills Today
1. Blog Title
A short title that contains sharp words, hits the readers’ weaknesses so they can not refuse. And of course they will click and visit the article.
Placing a prominent image just below the article title is an impressive way to get readers interested in your article. Please note!
Trust me, they will scroll their mouse down. How to know? Use martech software such as Sumo, Hotjar and check the Content analytics / Heatmap.
2. Utilize each word to its fullest.
Always being brief and selecting your words carefully is one of the fundamental elements of successful writing. That entails speaking as succinctly and plainly as you can.
Make that one word work in your writing if it can replace multiple others. Use that phrasing if it makes more sense.
Use straightforward language and vocabulary whenever possible, and try to avoid using unnecessary flowery words.
If you would like to receive sincere thanks and many interactions as well as share from the reader, please put more effort in the content of the article.
And if you ask how many words a blog post is reasonable? My blog is usually longer than 2000 words. When you put more value into the content, the article will become longer.
But do not worry, if readers really care, they will read your entire article!
4. Concentrate on Sentence Length.
Sentences that are shorter can effectively influence readers. Even if you have a lot of information to convey, continually remind yourself that, whenever possible, shorter is better.
It’s not necessary to make every sentence heavy in order for your audience to understand what you’re trying to say.
Less complex sentences make it easier to read your material. Additionally, it enables content skimming, which is a technique that is common in today’s world of abundant content.
Look over your content, identify the larger sentences, and decide how to best divide them into shorter ones while maintaining the writing’s cadence.
Make sure each sentence is simple to understand, doesn’t use unnecessary words, and only expresses one idea or thought.
5. Present The Article
Use basic fonts from Google Fonts to display well across browsers and devices. You can customize font-size, font-weight, line-height, and letter-spacing to a reasonable size. That makes the reader do not feel cluttered and difficult to see.
6. Make paragraphs concise
Keep your paragraphs brief to make your material easier for readers to read or skim.
Aim for 1-3 sentences per paragraph, each of which should support a single notion or thought.
Your information will be simpler to skim and comprehend as a result, and it will also have an appealing layout that doesn’t appear overly thick or jumbled.
Of course, a lot depends on the kind of writing you’re doing. Less formal writing typically uses shorter paragraphs. Longer paragraphs are appropriate for other sorts of information, including scholarly essays.
7. Prevent Boring Passages.
Writing boring passages can make your text flow less smoothly.
When you arrange sentences that are similar in structure and length together in a paragraph or piece, you are writing in this style.
There are strategies to stop doing this and improve the reader’s experience if you catch yourself doing it. A dependent clause or an appositive can be used, for instance, to combine two brief statements into a single sentence.
Similar openings in nearby sentences are frequently regarded as monotonous. The reader will be alerted, for instance, if a paragraph contains three sentences, each of which begins with the pronoun “She.”
These occurrences can be fixed by:
- A transitional phrase (for instance, “However, she required assistance with her grammar.
- An adverb clause, such as “She will keep losing jobs until her writing improves.”
- An adverb modifier, such as “relentlessly,” which was written on the piece of paper by the author.
- An infinitive or prepositional phrase, such as “The actor has to practice more to perform better.”
8. Adopt a Natural Tone of Conversation.
Every piece of material should reflect the unique voice and writing style that each writer uses.
Allow the flow of your writing to mimic a conversation with the reader. Don’t be hesitant to write in your genuine voice and manner.
You may make it feel more personal and if you are speaking directly to the reader by writing in this more casual, conversational style.
9. Eliminate Extraneous Words.
Remove any excess or superfluous words from your writing.
Don’t squander words like “very,” “very,” or “that,” for instance.
Your work will be more fascinating as a result, motivating readers to keep reading, replying, or sharing. This will also make it easier to read.
10. Use the active voice
Focus on employing as much of the active voice as you can in your writing.
While using the passive voice tends to muddle up your sentences, using the active voice helps you communicate your argument more clearly.
Here’s how to distinguish between them:
- Active voice: your sentence’s subject is doing something (e.g., He wrote the white paper.)
- Passive Voice: The subject of the sentence is the object of some action (e.g., The white paper was written by Jonathan.)
Although both of these are grammatically correct, the active voice is shorter, stronger in presentation, and more engaging than the passive voice.
11. Content Implementation
If you regularly read the textbook, do not put that long paragraph style on your blog. That will kill the value of your content. Seriously!
Reading long and tangled pieces of text online for long periods of time will make people’s eyes become fatigued. That would make them lazy to read the bottom part.
Neil Patel’s advice is that you should go down the line after every sentence. Besides that, use images and videos alternating the main ideas so that the readers are not boring in the middle of the word.
Also, do not forget to optimize your images so that they load faster and display better on a variety of devices.
12. Keep an eye out for repeated words.
Examine your writing and look for instances where the same words are used again. A sentence, a paragraph, or the length of the information itself may contain repetitions.
If you feel the word is necessary, think about using a synonym or coming up with an other way to say it.
Although using your keywords or keyphrases is crucial to your SEO strategy, overusing them can be detrimental.
13. Make your word choices simpler.
Today’s most persuasive and effective web material is intended for readers in grades 4 through 8.
Start by keeping your word choices as straightforward as possible to accomplish this.
In other words, avoid using phrases that are difficult to understand or fancy.
However, there are some exceptions, such when you have to employ more difficult and obscure words, like in a legal blog post or article.
14. Ask An Open Question
At the end of the blog post, I see people often write wishes and thanks or the like. Have you ever asked an open question like the last sentence below your post?
This is necessary because it makes it easy for the reader to keep pace and create an interactive conversation.
At the end of each article, do you usually leave the links to other articles? It may be good to increase page views but it will prevent the reader from wanting to interact with you.
Putting a widget to share articles and commentary right under the blog is Neil & I’s advice for you.
15. Do away with filler words.
Avoid using words like “very” and “that” as filler.
These phrases occupy valuable content space in your writing. Additionally, they lengthen your sentences and demand too much of the reader’s attention span and mental capacity. Additionally, they don’t improve your writing.
16. Create Catchy Headlines.
Readers are drawn in by headlines, which then tempt them to click and read more of your material.
Creating these powerful headlines is an important skill, and the following can help:
- Quantities (7 Ways to Write Better Sales Copy).
- Strong adverbs like spectacular, quick, easy, or outstanding.
- Placing adjectives like “best” or “top.”
- A significant advantage (showing them what they will get out of the content).
- Specific audience (beginners, freelance writers, graphic designers).
- Words that cover all bases, such as “Comprehensive Guide.”
17. Pay Attention to Your Introduction.
When it comes to attracting readers and persuading them to stay, the opener or introduction to your material is significant real estate.
Spend some time on your introduction, making sure it is both intriguing and exciting while providing information about what will occur next.
18. Make Use of Outlines.
Consider generating an outline if your client doesn’t have one or if your supervisor doesn’t supply a list of the topics that must be included in the material.
Use a straightforward structure that outlines the topics you wish to cover in sequence.
Expand the outline if your subject is more complicated to make sure you don’t forget anything.
Let the outline serve as a kind of road map that will direct you but not force you to stick to a particular course if your research points to a diversion.
19. Be Aware of Your Readership
Understanding the audience for whom you are writing will help you write better material. Who is your target market? Are they a collection of amateur photographers or librarians? Are they experts in their fields or novices?
This kind of knowledge will assist you in choosing the appropriate words to use, the appropriate tone to utilize, and the best formatting techniques.
20. Select a favorite editing tool
For writers, especially beginning ones, editing can be challenging. Because of this, finding a reliable editing tool will be an important stage in your writing process.
Even if you are skilled at editing, having a backup option can help you improve your work even more.
Hemmingway and Grammarly are two current choices.
21. Expand Your Word Count.
It’s never a bad idea to broaden your vocabulary, and doing so can help you write better.
With it, you might discover more effective verbs to utilize or better methods to express yourself.
Increasing your vocabulary can also help you feel more confident, which will come through in your writing.
These suggestions can be helpful:
- Read a range of books, magazines, and internet articles. Don’t limit yourself to what you already know or find interesting.
- Subscribe to vocabulary email lists, such as those that offer a new word each day.
- Take up word games.
22. Always have a copy of The Elements of Style on hand.
You could get so engrossed in the writing process and the creative aspects that you occasionally forget the appropriate syntax or style to employ.
Keep a copy of Strunk and White’s The Element of Style handy at all times rather than freaking out. By doing so, you may concentrate on creating while the resource takes care of the structure and grammar.
23. Look for Inspiring
For authors, maintaining creativity can occasionally be difficult. To consistently look for motivation from other sources is one strategy for overcoming this.
Find authors whose work you enjoy and get to know their writing style, tone, and preferred word choice.
Read through the lyrics to hit songs, listen to rap music, or read poetry.
Conclusion: Develop Your Writing Skills Today
Today, written communication is more common, with social media posts, emails, blog entries, articles, and more taking over the internet world.
Therefore, whether you work for an organization or are a freelancer working on your own, you must learn how to improve your writing skills. Follow the 18 suggestions above to improve your writing and watch it soar to new heights.
Want to offer your writing talents in more ways? Utilize your skills by looking for A Beginner’s Guide To Make Money Freelancing And Be Your Own Boss.