Today, Neil Patel is one of the world’s leading marketers / digital marketers.
According to the similarweb, Neil’s blog recorded over 6.5 million monthly hits. The majority of readers are looking for a guide to using website analysis tools and learning about marketing.
What makes Neil’s blog so engaging?
In addition to the great value of knowledge, Neil Patel taught me more than 5 things about how to present a blog post. Let’s find out the details below!
Related post: 5 Reasons Why You Will Fail At Blogging
A short title that contains sharp words, hits the readers’ weaknesses so they can not refuse. And of course they will click and visit the article. Placing a prominent image just below the article title is an impressive way to get readers interested in your article. Please note!
Trust me, they will scroll their mouse down. How to know? Use martech software such as Sumo, Hotjar and check the Content analytics / Heatmap.
If you would like to receive sincere thanks and many interactions as well as share from the reader, please put more effort in the content of the article.
And if you ask how many words a blog post is reasonable? My blog is usually longer than 2000 words. When you put more value into the content, the article will become longer.
But do not worry, if readers really care, they will read your entire article!
PRESENT THE ARTICLE
Use basic fonts from Google Fonts to display well across browsers and devices. You can customize font-size, font-weight, line-height, and letter-spacing to a reasonable size. That makes the reader do not feel cluttered and difficult to see.
If you regularly read the textbook, do not put that long paragraph style on your blog. That will kill the value of your content. Seriously!
Reading long and tangled pieces of text online for long periods of time will make people’s eyes become fatigued. That would make them lazy to read the bottom part.
Neil Patel’s advice is that you should go down the line after every sentence. Besides that, use images and videos alternating the main ideas so that the readers are not boring in the middle of the word.
Also, do not forget to optimize your images so that they load faster and display better on a variety of devices.
ASK AN OPEN QUESTION
At the end of the blog post, I see people often write wishes and thanks or the like. Have you ever asked an open question like the last sentence below your post?
This is necessary because it makes it easy for the reader to keep pace and create an interactive conversation.
At the end of each article, do you usually leave the links to other articles? It may be good to increase page views but it will prevent the reader from wanting to interact with you.
Putting a widget to share articles and commentary right under the blog is Neil & I’s advice for you.
Please share your opinions in the comment section below!