Placing ads is the only way to make money on blogs. This is the mindset of many newcomers to the work of making money on the internet. But really?
I would like to confess to you that when I first built my blog, the first thing I thought of was: Trying to sign up for an Adsense account and put it on the blog to make money!
At that time I was trying to find out how to register and get Google to accept an Adsense account? How to increase view, increase click rate to increase sales … That take up a lot of time (I remember I spent at least about 2 months). It’s a waste of time!
But it is true that most new bloggers who are new to Making money online are thinking the same way. They always think that: Make money online is placing ads on a website / blog!
Recently when I made a survey: How do you think you make money online? The truth is almost 100% of all members have the same answer: Create a blog / website and place ads Google Adsense !!!!
So right here, right now in this article I want to assure you that the worst, most time consuming thing is to try to build a blog and try to sign up (or buy) an Adsense account to make money!
5 Reasons Why You Should Not Put Banner Ads On Your Blog
Note: I started this article with talking a lot about Adsense ads, but many other advertising networks and most forms of advertising should not be used on the blog if you want to become a professional blogger!
1. You can not control the ad contents on your blog
Most ad networks will display ads based on user interest or their access history (retargeting ad type – remarketing), so when you place ads on your blog, you will not be able to control the content of the ads.
For example, your blog is about the subject of making money online, but ads can show products of footwear, phones, cameras, even viagra … blog content and ads are not related to each other.
2. Adversely affect the user experience
Imagine you visit a website and the homepage interface is almost empty of content that is all just advertising, advertising and advertising, you will feel overwhelmed by advertising.
Of course, with tabloid news websites, they may still have to choose this solution because there are no real solutions to better revenue. Their strategy is to provide sensational, tasty news to increase views to make money through advertising. But in the long run, the solution is unlikely to be sustainable.
Especially if you are an individual and you are building your blog with the goal of building brand reputation, then surely the solution “surrounded by ads” like this just kill your blog only.
There is another reason, if you are a blogger, you will want your readers to go from article to article and sometimes you will (and want) them to do something.
For example, you want your readers to share your posts, you want them to leave comments, subscribe to email lists … But advertising can make them lose focus, they can be attracted and they click on the ad then leave. The higher the bounce rate, the more you can lose a reader or customer just because of … advertising! In addition, that makes the bounce rate increase, and that is not good for your SEO.
3. The income from advertising is low
Especially in some countries the amount of money received from Adsense ads is very low. There are two forms of money paid from Adsense is CPM and PPC (ie, the amount per 1000 impressions and the amount of money on a click). On average to earn $ 2 / day, you need about 700 views.
However, in terms of income, if you want to earn $ 100 per month from advertising, then you probably need a lot of time for SEO, to build content, attract users … And risk you also Will not be able to do this well, and $ 100 per month worth you to spend so much time?
While there are many other ways to make money more effectively instead of advertising? However, in terms of income, if you want to earn $ 100 per month from advertising, then you probably need a lot of time for SEO, to build content, attract users … And you will almost can not do all this well, $100 per month is worth it to spend so much time on? The answer is no.
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4. Reduces the page load speed
Sure, when you use the ad code on the blog, the page load speed will decrease significantly. But as we all know page load speed is one of the important factors with SEO. Also, users are often impatient to wait more than 3 seconds for each page load. They will leave and of course the opportunity to return is almost nonexistent.
So if there are no readers then your blog can grow? Can you make money with advertising when there are no readers? I believe you found the answer right?
5. You have not earned the trust of your readers yet
Since you are blogging, you are on the journey of building trust, building your brand with your readers to move your blog into an online business, making money from advertising is certainly not going to be your big goal right?
If you are on the road then surely advertising will not be a way for you to make money. With a blog, the value of content and trust from readers will be the decisive factor for success or failure.
So the only way you have to choose
- You will decide to place ads to earn a few dollars per month and so on.
- Second is to build trust, increase user experience, and adopt other monetization strategies with hundreds or thousands of dollars each month.
Finally, I firmly believe: Place ads or abuse ads on your blog, readers will feel you are an amateur blogger rather than a professional blogger!
Do you want to become a professional or amateur blogger? Are you placing ads on your blog? What is the income from advertising? I would love to hear more from you! Do not hesitate to leave a comment below!
Image credit: blogmarketingacademy.com, pinterest