Blog Commenting SEO: Should you use it in 2019?

Many people say that “commenting on blogs is no longer effective in SEO”, “If you comment a lot on blogs then google will penalize you for spam”, etc. In short, they argue that building links from comments on other websites and blogs is no longer effective, otherwise it makes the website ranking drop.

But many experts believe that if used properly, commenting on other blogs will still work well for SEO. It also contributes to building the relationship between bloggers.

So how does this really work? In this article we will discuss blog commenting and consider whether to use commenting blogs or not? Should you use the Exact match keywords to create a backlink pointing to your site, … I will help you understand more about this issue.


Is link building still whitehat SEO?

Whitehat SEO, which means not using any tricks to bypass Google for ranking on search results. What you have to do is create valuable content, and somehow promote this content to everyone, creating good signals on your website.

Google will rely on a lot of different algorithms and factors to check if your content is good? And backlink is one of these factors. If your content is good, many people will share it on social networks, forums, websites and other blogs, etc. This sharing has created backlinks. So backlink is an important factor for Google to rely on to evaluate the content of your website.

So, creating your own backlink, which means you are faking the process. And your SEO method is no longer whitehat. Depending on how you build those backlinks, we will divide it into grayhat and blackhat.

However, when we talk about link building techniques in SEO, it is different. This technique can completely proceed in the method of 100% whitehat. With this technique, the backlinks pointing to your site fully comply with Google’s regulations.

For blog commenting, you might wonder:

I read an article on another blog, I want to leave a comment in that post. And in the comment section, I enter my name, my website to let that blog owner as well as other readers know where I come from. So does Google think I am creating backlinks myself, and did I accidentally apply gray hat methods in SEO?

The answer will be shortly.

You can completely comment on other blogs without worry, even with blogs in other fields with your website. But keep in mind the following points!

Always use your real name to comment

Many people enter the Exact match keywords into the name section in the comment section with the thought of anchor text as Exact match keyword will make the website ranks TOP faster.

This is wrong. Google is smarter than you think. Google’s algorithms are increasingly improved, it knows how to distinguish between natural links and unusual link manipulation. In real life, no one will be named “Affiliate marketing blog”, or “best restaurants in New york”.

In the process of building this blog, I have encountered a lot of such cases. I have deleted their comments many times because I know their purpose is not to exchange and contribute ideas but to create backlinks. Even many people use tools to create a series of comments with the same content.

So if you comment on other websites and blogs, always use your real name. Your name and website will represent yourself.

Always link to your homepage

The URL section when you comment is the section where you enter the site you represent. It is the behavior you introduce your identity to the blog owner and other readers:

  • My name is…
  • My website is…
  • I want to say…

If you fill into that the subpages or other articles, it will no longer be natural and it is likely that Google will also discover this and assume you are deliberately creating backlinks for the keywords on the subpage.

Keep the raw URL if you want to add a link into the comment

In the comment content, if you want to give a reference, or a certain article source from your site to that blog owner and see it, leave the URL intact. Do not insert links into any keywords but leave your link intact!

The comment section of most websites and blogs hides the function of inserting links into keywords. If you want to insert a link into a certain keyword in the comment, you must use a code to insert it. Depending on which source code the website is designed, that code will have different structure.

In my opinion, if you use these code, google will detect that you are deliberately creating a backlink by:

  • Check the source of the website: Do not allow to insert links into anchor text
  • Check your comment: Insert the link of the anchor text => Google will assume that you are deliberately creating an anchor backlink.

This is just my personal opinion, I presented it here so that you know Google can easily know if your link inside the comments is natural or unnatural. And it is best to be careful!

You can comment on blogs in other fields

For backlinks from guest posts, forums,… you need to choose source from blogs / websites in the same field as your blog. However for backlink commenting, you absolutely do not need.

Regardless of link building, when you interact, leave comments on other blogs / websites, you don’t have to choose blogs that have the same niche as your blog.

For example, if your website is about travel, but you need to improve your knowledge of WordPress, you can absolutely find blogs about WordPress to join discussions with other bloggers.

However, you should also focus on blogs with the same topic to better connect with these blog owners / websites for the purpose of creating a relationship.

Is blog commenting still effective in 2019?

Many people believe that blog commenting (especially from sites that allow commenting with dofollow links) are very beneficial for SEO.

But in my opinion, its impact on SEO at the present time is very difficult to quantify. It is just a small algorithm like hundreds of other Google algorithms to evaluate the quality of your website content.

Related post: Things you needs to do after a Google algorithm update

I think its direct impact on SEO is minimal and there are no documents that confirm this. All views on the internet are predictable. But if I talk about indirect effects on SEO, I think there is definitely.

Blog commenting can help you a lot in building websites and creating many opportunities for collaboration, connection, community building. The two main benefits that can be mentioned are:

  • Connect more with other bloggers: There are many bloggers who know each other through comments on their websites. And they can collaborate by exchanging guest blogs or pushing traffic back and forth, creating backlinks for each other through posts … this is definitely good for SEO. Later they may be colleagues with you in a new project. Especially in making money online, affiliate marketing, there are many bloggers who know each other through websites… because the website is usually built by themselves, every comment or interaction is managed by them.
  • You can get free traffic through comments: If your comment is good, many other readers will want to find out who you are, which site you own. They will click on the link in your name to visit the website, so you can indirectly attract traffic from other blogs to your blog.

But notice that you should comment naturally as I suggested, If you abuse blog commenting to build backlinks, it will soon be discovered by Google. And backlinks from blogs do not bring much value for SEO, so try to use blog comments to build reputation and relationships rather than to build backlinks.

In particular, stay away from tools that support mass comment creation!

How to do Blog Commenting Effectively?


  • Comment Early
  • Share an Example
  • Add a point
  • Respectively Disagree
  • Write with personality
  • Use humour
  • Ask a Question
  • Add Helpful Links


  • Excessive Self-Linking
  • One or Two Word Comments
  • Profanity/Personal Attacks
  • Keyword Stuffing
  • Valueless Comments
  • Commenting without reading a post
  • Dominating a comment thread
  • ’Anonymous’ Flaming
  • Keyword Stuffed Names
  • Excessive use of Signatures

Further reading: 8 Blog Commenting Mistakes You Need to Avoid

You should focus on building good relationships with other bloggers by commenting instead of getting more links because the blog commenting SEO’s effect is negligible.

Even if you overuse link building with blog commenting, Google’s algorithm will keep an eye on your blog.

Let’s see what GoogleGuy said about blog commenting, he also confirmed that there is nothing to worry about when you comment and discuss naturally as I mentioned:


There is a lot of confusion in Blog commenting that many people suffer from:

  • The more dofollow backlinks from blog commenting, the better
  • Using Exact match keywords in comments will be good for SEO
  • The main benefit of commenting is creating backlinks

Currently this knowledge is no longer true! Instead of applying blog commenting to your backlink building strategy, use it to build relationships. Create sympathy with people with your comments, they will bring traffic to you.

At this blog, I am currently using jetpack plugin to avoid spam comments. But if you want to participate in the discussion, discuss any issues, feel free to leave a comment here. I will reply as soon as possible.


  1. Biplab Acharjee

    Hi, David
    I have a jobs portal website and I used to publish latest government jobs and employment news along with study material. Sometime people find my content useful and they share this links to various social media platform and educational forums. Is it harmful for my blog ? will google consider it as spamming ?
    Waiting for your Reply. Thanks !

  2. Hi, Today I started to write an article on Blog Commenting. I just gone through your article, really good explanation on the common questions usually rise in SEO guys. Thank You.

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