We all know the role and importance of the landing page. In this article, I will suggest you 3 things to consider carefully before deploying any 1 Landing Page, especially your first landing page.
Whether you want to design your landing page yourself to save money, or you want to hire designers, I think these knowledge are very useful for you.
Use Drag & Drop Landing Page Builders or Get custom outsourced landing page designs?
Landing Page has been popular for a long time in the world. When I was a newbie and have just started with online marketing, I have seen many beautiful landing pages & I wish one day I could build such landing pages myself. Up to now, I have built a lot of landing pages myself.
There are a lot of people who haven’t realized the potential of landing pages, they just think that only big businesses should use this tool. This is completely wrong because how do you know if you haven’t tried it yet?
There are 2 forms of landing page design:
Drag and drop builders allow you to add or move any element on your landing page, popup, or sticky bar with just a few clicks — no coding adjustments needed.
This will help you to design your Landing Page or choose from the available Landing Page library from the vendor and edit it accordingly.
These tools will charge you once or charge a monthly, annual fee to maintain your Landing Page.
Some top landing page builders today:
- Thrive Architect
Check out this article about 10 Best Landing Page Builders to Make One Page Websites
These are Landing Page design services for those with little experience using tools. These services usually charge a one-time fee, but you must prepare hosting and domains to deploy your landing page.
Or service providers can also provide hosting & domain for you & you will also have to pay an extra fee.
In terms of cost, these two options are almost the same. If you want to use the service of designing landing page, you just pay 1 time and only pay monthly hosting fee (quite cheap or you can buy hosting from other suppliers).
If you choose to use drag and drop tools, you will almost have to pay monthly to maintain the Landing page. (There are also many tools that allow you to pay in one time but they are quite expensive)
Which one should you choose?
To determine if you should use the drag and drop tool or hire available services, you should answer the following questions:
- Do you have a lot of time?
- Do you have knowledge about landing page?
- Is your budget high or low?
If you have a lot of time and a little knowledge about landing page, or you don’t have a lot of budget, you can try the drag and drop builders.
Your skills to build your landing page will improve over time if you practice a lot. In the early days, I was only able to design horrible landing pages, after that it was better. And now I’m completely confident about the landing pages I created.
However, you should remember that good Landing Pages bring much higher efficiency than poor quality Landing Pages.
If you don’t have much knowledge about the landing page, or you don’t have the time, and you have a lot of money, you can hire landing page design services from professional providers
What platform should I choose to build a landing page?
If you are a beginner, you may miss this consideration because you don’t understand what platform or source code is. You will only choose which ones are eye-catching or good support for customer care.
However, if you choose the wrong platform, you may be very disadvantaged later. For example, if you want to add extremely effective marketing features that the service you are using is not available, you will have to spend more to integrate those features into your landing page.
Always remember: If a Platform has the largest user community in the world and attracts the most developers, it is the best platform. You will have the top advantage when using that platform.
The nature of the landing page is a website, so WordPress is the first choice. Up to now, more than 30% of websites in the world are using WordPress platform. You do not need high technical expertise to understand why WordPress is so popular.
So even though there are some tools with an original interface that looks smoother and easier to use, I still use WordPress for any individual project that needs Landing Page or for customers.
Creating Landing Pages with WordPress is not difficult, but it is not easy. First you need to know how to make a website using WordPress. Then you will then have to install additional support plugins.
To create professional landing pages, you have to customize and edit a lot. You can refer to this detailed guide for more information!
What is your conversion goal?
You need to specify what the conversion goal is because each landing page should focus on only one conversion type that matches your product / service & marketing approach.
Here are some examples:
Selling children’s shoes: Intermediate conversion, customers will see the button that leads to Fanpage to see the latest samples. The trend for small and medium enterprises in the field of fashion and beauty is trying to push customers to Fanpage, because the online purchase rate on Page is very high, and you will save the cost of making a sales page.
Online course: Convert the order registration form. You can refer to a lot of patterns on the internet
Real estate: Convert the consulting form or request a quote / details. Because with similar services and products like this, customers find it difficult to make decisions right away, they need to consult many sources. The form should be short, the main purpose is to get the phone number / email of the customer
Depending on the product / service there will be different types of conversions that bring good results for that Landing Page. And your task is to study how to identify that type of conversion.
The best way anyone can do is investigate competitors (Or other professional landing pages), find out how they are making Landing Pages, what is their conversion goal. And from there you will learn to follow. Of course you should be creative to suit your purpose to bring better results.
If you hire Landing Page design service, they will advise you on what conversion rate you should focus on. However, not every Landing Page service has enough knowledge & experience to help you make the right choice.
Temporarily, here are 3 things that I recommend you to consider carefully before deploying a landing page to sell products / services, and even to make money with affiliate marketing.
There will be other issues to consider, but you will realize for yourself during the process of deploying a landing page.
Creating a landing page with a high conversion rate requires a lot of knowledge and skills. You will have to carefully arrange each layout, use your copywriting / content marketing skills for the landing page.
If you have any concerns, don’t be afraid to leave a comment. I will reply as soon as possible!