Google is always looking for the best search engine results (SERPs) for users. Definitely! They want users to find the most relevant results and valuable content.
They know that users do not want to see a link that has an almost absolute bounce rate. Or wait more than 15 seconds to access the website.
But many content publishers seem uninterested in the expectations of the world’s leading search engine. Many people only use techniques, tricks,… to climb to the top 10 in the first page of the search results. Of course, Google does not like this.
Therefore, online content publishers need to look seriously and do everything better based on the following three fundamental factors:
When you visit Google, what do you do to start your search? Whether you type or say, the information you put into Google (input) will be the keyword.
It can be divided into several levels of keywords, including primary and secondary keywords.
Google relies on the relevance of the words in a content (in general) to consider whether this content makes sense to users who are looking for it.
As machine learning and artificial intelligence (AI) are expanded and explored, the search engine’s ability to identify and link data is enhanced.
Focus on the keywords and the value of the content you want to bring to your audience. If you have ever searched on Google, starting with keywords, then you will understand what I say.
Related post: What Should You Do When Your Keywords Goes Down?
We are talking about the prestige of your domain, your online home.
So be transparent, be careful in making the decision to use the things associated with the link.
One question to ask when using a link is: Is this safe for the user? Or do they want it?
In addition, you should also consider HTTPS (Hypertext Transfer Protocol Secure, which is a protocol that combines HTTP and the SSL or TLS security protocol to securely exchange information on the Internet). .
USER EXPERIENCE (UX)
Since 2016, Google has tested methods that allow them to deploy first indexing on mobile devices, to their search engines.
Not so long, on March 26, 2818, Fan Zhang (Software Engineer at Google) announced in a blog that: Google will officially deploy first indexing on mobile devices.
What does that mean? Mobile user experience is very important. Does your website have a mobile friendly version? If not, do it now.
Users only have 1-3s to wait for the appearance of a web site, then most of them will leave.
Page load speed is a prerequisite in the user experience. Because it appears before users see anything on your site.
First you should learn about benchmarking for mobile page speed by industry.
Then, take a look at the site map, breadcrumbs, navigational positions (help users move easily to other parts of the website), how to present content on the page web and many other factors affect the user experience.
How to do this well?
- One, you should set yourself as a normal user.
- Second, you give other people use your site. Then observe their experiences.
- Third, you use the tool to analyze user behavior on the website (like Crazy Egg, Hotjar, Sumo) to evaluate.
There are about 200 different factors that Google considers to rank search results. However, it all starts with the user and aims to bring good value to the user.
Three important SEO factors that you should focus on when implementing Search Engine Optimization are:
- Key word
- User Experience (UX)
In your opinion, which element is most important when implementing SEO?