Undoubtedly, one of the fastest-growing internet channels is YouTube. Vlogging and video marketing have grown in popularity over the past few years. You may increase your audience reach and draw attention to your company in an enticingly short period of time by organically growing your YouTube channel.
You can’t be everything to everyone, just like the adage goes. Each person as a creative service provider has their own unique set of skills and concepts. Knowing where those skills and concepts converge with potential themes is the first step in discovering and expanding an audience that will value your knowledge.
The main purpose of YouTube is to profit from the current data game. Success on the platform has many benefits, but it should also be enjoyable as you expand your business. The developing process will be lot more pleasurable if you enjoy it! We say it’s a numbers game, but the secret to long-term success with content development is having the zeal and resolve to keep going.
You must thoroughly understand the mechanics of YouTube if you want to succeed on the site in 2022. In the end, it will assist you in comprehending what functions for others and areas where you can make a difference. The following advice will assist you in expanding your YouTube channel in 2022.
Related post: Should I Start a Blog Or a YouTube Channel in 2022?
- 1. Use an introduction video
- 2. Verify that you are using specific keywords for each video.
- 3. Improve Your Account
- 4. Make Your YouTube Videos SEO-Friendly
- 5. Use Eye-Catching Custom Thumbnails
- 6. Title Videos Professionally
- 7. Upload Videos When It’s Best
- 8. Keep an eye out for the time.
- 9. Construct (and Market) Video Playlists
- 10. Make a series of videos
- 11. Publish Regularly (But Not Always “Frequently”)
- 12. Time to Improve Your Editing Skills?
- 13. Make use of YouTube Analytics Insights
- 14. Win Search Results on Google
- 15. Engage Your Audience
- 16. Speak with additional YouTube creators
- 17. Face Unveiling
- 18. Constantly (Continually) Include a Call to Action
- 19. Giveaways and Subscription Reminders
- 20. Use other platforms to grow your YouTube channel.
1. Use an introduction video
There may be more people seeing your YouTube profile than you realize, but if you don’t have a suitable welcome video, they may not know what your channel is about, choose not to subscribe, and visit another channel instead.
Because of this, a welcome video is a crucial component of your channel.
Let’s simply say it’s similar to your resume’s introduction. This provides a sneak peek into who you are, the types of material you produce, and what your audience may anticipate from your channel.
So be sure to record a great introduction for your followers, both new and old. Make an effort to keep it short, witty, interesting, and appealing. Always keep in mind that first impressions often linger.
Additionally, if you currently have a welcome video, check to see whether it still accurately portrays you and your channel; if not, it could be time to update it.
Visit Pat Flynn’s YouTube channel for some inspiration; it has a welcome video that closely matches the channel’s theme.
2. Verify that you are using specific keywords for each video.
When it comes to YouTube, keyword research for videos is essential. Choosing the right keywords and using them in your video’s title and description can have a significant impact on how well it performs.
This is due to the fact that YouTube is a sizable search engine, just like its parent business Google. Recognizing this and taking the necessary measures will make it simpler for YouTubers to expand their channel.
One of the most well-known search engines in the world is YouTube, just like Google. 500 hours of video are uploaded by creators to YouTube every minute; there is a lot of rivalry. Unless you optimize your material for search, no one will find it unless you already have a dedicated email list or Twitter following.
In your profile, video titles, and descriptions, you should ideally target keywords that receive a ton of monthly searches yet have little competition. It’s simpler to say than to do.
To start, look for keywords with a high search traffic using a keyword research tool like Keyword Tool (extremely descriptive). Next, assess the projected competition using a program like TubeBuddy.
Once more, you’re seeking for keywords that strike a fine balance between having a large search volume and little competition.
To find keywords for your YouTube videos, follow these steps:
Create a list of “seed” keywords.
Seed keywords are expressions that touch on a variety of subjects. Your seed keywords would be the following, for example, if your company sells collaboration tools:
- Remote employment
- Hybrid operation
It is still crucial for the following stage, despite the fact that this is a large range of themes on which you can create videos and may be quite competitive.
Lookup the seed’s keywords
One video for each of the aforementioned four keywords won’t help you expand your YouTube channel because it takes dozens, if not hundreds, of videos to build up your library of content on YouTube.
You should further investigate these seed keywords to find keyword clusters you may use as targets for your videos.
Additionally, you can use a few helpful tools for this. Included in one of them is KeywordTool.io. When you enter a seed keyword, this program will spout a ton of sentences from YouTube suggestions.
You can use it to clarify the general phrases. Utilizing targeted keywords can help you beat the competition. You can therefore modify your content for keywords with high traffic.
To give you an idea, the results of a search using this tool for “remote working” were as follows:
Incorporate less popular, long-tail keywords
Use VidIQ, a Google extension, for this objective. You can use this tool to focus your search on less competitive keywords. You can avoid some fighting and becoming unique within your own species by not competing.
Check out how VidIQ functions in YouTube as it presents you with the top associated chances and similar searches for the term as you conduct a search.
3. Improve Your Account
It’s time to optimize your profile once you’ve decided which keywords to target. This requires filling up your data fields and strategically placing your keywords.
For instance, you could want to modify the name of your YouTube channel to include a significant term. Having a channel named “SEO Guru” rather than “Kyle’s Channel” would give you a noticeable boost in the search results if you were to create a YouTube channel centered around SEO (search engine optimization) tips.
Finish the “About Us” section. Any pertinent keywords should be added, preferably inside the first 48 characters (since this will be displayed in YouTube search results). Your profile page is a wonderful spot to explain who you are to new visitors in addition to its search value.
Tell them exactly what they can find on your channel rather than expecting them to go through all of your videos to find out what you have to offer.
4. Make Your YouTube Videos SEO-Friendly
Knowing more about YouTube keyword research, you may use what you’ve learned to effectively employ YouTube SEO by doing the following:
Use keywords to customize the title of your video
Your video’s title can have a significant impact. Your title is more likely to come up in the search if it centers on the targeted keywords. As a result, be sure to align the title of your video with the pertinent and in-depthly researched keywords.
Make titles that are very clickable
However, just showing up in search results is insufficient. Make sure your titles are compelling enough to entice readers to click through! When it comes to suggesting videos to viewers, YouTube claims that the more people who click on your video, the more YouTube will promote it. This video provides the full explanation:
Create SEO-friendly video descriptions
Most YouTube video descriptions are incredibly succinct. Short descriptions may make it more difficult for your video to rank in search results. Utilize the space that YouTube offers you and make sure you naturally flesh it out while throwing in keywords to help YouTube understand the subject matter of your video.
Use tags to include near synonyms and your target keywords. They might not assist much, but they can’t hurt either, can they? Once more, a tool like VidIQ may make it easier for you to select acceptable tags, as evidenced by the suggestions provided below for Neal Schaffer’s What is Influencer Marketing video.
Related post: Top 8 White Hat SEO Techniques, Tactics and Methods
5. Use Eye-Catching Custom Thumbnails
It’s not sufficient to merely show up in YouTube search: Whether or not someone clicks through to view your video will depend on your thumbnail.
Biggest likely the most click-inducing aspect of your YouTube account is the video thumbnail. Visitors will notice it right away when your movies appear on their homepage or in search results. Yes, your title and channel are crucial as well, but every user will initially view your thumbnail.
Therefore, it should not come as a surprise that 90% of the most watched YouTube videos have custom thumbnail graphics.
To make this method effective for you, you will need to be creative. Additionally, it’s a good idea to use colors other than black, red, and white. This will produce enough variation to catch people’s attention and ultimately cause them to watch your video.
Play around with thumbnail images no matter where this roadmap takes you as using custom thumbnails is a tactic you can use without changing your YouTube strategy. In fact, you can A/B test your personalized thumbnails and keep the one that performs best using tools like TubeBuddy.
Here are some other pointers for producing quality YouTube thumbnails:
- Be straightforward and orderly.
- Establish a recognizable aesthetic.
- Make sure there is a contrast in the colors.
- Make sure to keep the commitments made in the thumbnails.
- Make sure your emotions are clear if you’re going to put your face on your thumbnails.
- Make sure the text is readable on a mobile device by choosing a size and font that are appropriate for the thumbnail.
You should probably spend a good amount of time optimizing it if it’s the most crucial component. Don’t merely take a pre-filled snapshot from your video; doing so will only make it mediocre and unnoticeable. Instead, take the effort to design distinctive, personalized thumbnails for each movie using Canva or Photoshop.
See how the videos in the sample above combine graphics, contrasting colors, and bold text overlays to draw viewers in? Use a similar approach for your own YouTube thumbnails to ensure that no one will ever skim your video.
When someone is interested in a thumbnail, they will then glance at the title, therefore you should focus your optimization efforts there first.
6. Title Videos Professionally
It’s time to earn their click and watch with your title after you’ve captured their attention with your thumbnail. Similar to a top-performing blog title, this one must be catchy and add value to searches. The more times your video is clicked, the more frequently YouTube will highlight it in homepages, search results, and related videos.
Stay away from clickbait and concentrate on offering value. Give your target audience an answer to the inquiry, “What’s in it for me?”
Will they be amused, acquire a useful new skill, or catch up on the most recent news? In your title, explain why people should watch your movie as opposed to the dozens (or hundreds) of other selections that are immediately available.
Is your video the longest and most detailed? Can it educate viewers the quickest? Is this the most recent version? These are the thoughts that will cross the minds of your viewers in the nanoseconds before they click on one of the video thumbnails or titles.
Beyond just adding value, make sure your title contains pertinent keywords so that YouTube understands what your video is about and where to place it in search results. A fine balance should be struck between being clever, using keywords, and adding value.
While it may be more difficult said than done, there isn’t a set recipe for success; you’ll have to experiment to determine what suits your channel and audience the best.
7. Upload Videos When It’s Best
The ideal timing to upload a video to YouTube depends on the audience and type of video. Because YouTube is a worldwide platform, what works well for your tech content may not at all work best for games. To gauge engagement, we advise testing with various timings and reviewing your YouTube data.
The greatest days to post on YouTube are believed to be Thursday and Friday, with 3 pm being the hour that generates the most engagement, according to statistics from Frederator Networks.
You don’t need to create content seconds or minutes before your audience visits the site because YouTube’s suggested videos aren’t on a typical feed, unlike those on most other social media sites.
8. Keep an eye out for the time.
YouTube prefers that people use the site for an extended amount of time. This is due to the fact that users will see more adverts the longer they browse the site. As a result, YouTube’s search algorithms favor videos that can be watched for a while.
How then can you lengthen your watch? Try to keep to the storyline and omit any fluff from your video.
Obviously, create lengthy videos. Instead of aiming for a 5–6 minute film, aim for a 15–20 minute video to cover your topic comprehensively. However, make sure it is compelling enough for someone to want to watch it all the way through.
Use brief intros; lengthy ones will make your video boring. If you want your audience to continue watching, give them what they want right away.
Don’t limit yourself to one skill. They will become easily bored if you speak to them in discrete chunks. Your films will be more entertaining if you move about, switch up the displays and backgrounds, give examples, pose questions, and speak with a lot of enthusiasm.
9. Construct (and Market) Video Playlists
The value of playlists is often overlooked by YouTube channels. Even some of the most popular channels have not taken the time to arrange their movies and improve the user experience.
However, playlists are a great method to keep your subscribers interested so they can locate more movies to watch. Make series or gather videos with related themes to put together playlists.
YouTube will rank your channel higher the longer visitors interact with your content. YouTube wants users to stick around, so if you can encourage them to do so, they’ll promote your material to more people.
10. Make a series of videos
Create video content that is relevant to previous and upcoming videos whenever you can. Instead of sending people elsewhere for more content, you want to be able to point them to your own YouTube channel. The easiest way to present this is as a video series (which you can drop into a playlist).
For instance, if you wanted to launch a running-related YouTube channel, you may start with a “Getting Started” series of videos that go over everything from selecting the appropriate footwear to creating a beginner’s running plan.
Next, you could include a specific series for intermediate runners that aims to aid athletes in beating their current 10k or marathon records; this could contain a variety of films on pace-setting techniques, nutrition advice, and advanced training methods.
Video series will encourage your viewers to watch more of your content, which boosts your YouTube ranking and raises the likelihood that they’ll become subscribers.
11. Publish Regularly (But Not Always “Frequently”)
You’ll note that we did not need you to post daily, weekly, or even monthly. You simply need to discover a consistency that works for you and your audience; there is no tried-and-true rhythm that will dramatically increase your viewership or subscribers.
Successful channels like GaryVee, for instance, often post new content, but Matthew Beem only does so once a week. Although each is superior to the other, they are both reliable.
Choose a cadence that suits you. Take a long view. Even if you currently have the capacity to publish fresh content twice each week, will you still have it next month? What will happen next year?
Maintain a schedule that enables you to comfortably produce content. To follow your plan, you shouldn’t have to rush through your video editing and publication every day or every weekend.
Make a content schedule that allows you to plan ahead so you won’t worry about deadlines. YouTube users will be aware when you constantly upload videos, just like how they used to know when sitcoms were being watched every Friday in the 1990s.
12. Time to Improve Your Editing Skills?
This should go without saying, but if you’re having trouble getting more people to view your videos, perhaps it’s time to switch up how you make videos and work on improving your video editing skills?
My film teacher once told us in class, is created twice: once when it is shot, and again when it is edited. A smart approach would be to capture several pictures and then select the finest ones for editing. A poorly edited video might damage your brand’s or your own reputation as a content developer.
Of course, having the proper inputs is necessary for your editing to be successful. The perfect lighting, background music, backdrops, and other elements all contribute to a visually appealing video.
13. Make use of YouTube Analytics Insights
The essential components you need to expand your YouTube channel are those mentioned above. It’s time to evaluate your videos’ performance as you continue to release them and search for other areas where you can do better.
For this reason, it’s crucial to regularly check video analytics to evaluate your channel’s effectiveness, what works and what doesn’t, potential growth, and more.
A gold mine of channel insights may be found in YouTube Analytics. Just a handful of the metrics you should be reviewing frequently are listed below:
- Views: Determine which of your videos receives the most views to learn more about the types of material that appeal to your audience.
- Subscribers to videos: Find out which videos are bringing in new subscribers. Some of your videos might just be a one-hit wonder, while others might help you establish lifelong fans.
- Views in real time: It’s important to monitor the video’s performance in real time. Check the videos’ average viewing time and the point at which people stopped watching them. Monitor the performance of your material throughout the first 24 to 48 hours to determine what was successful and what wasn’t. If you tried something new in a video and it didn’t work out, take the lesson to heart before repeating it in your subsequent piece of content.
- Traffic Source: This enables you to track the source of your films’ views. Discover the many types of traffic sources that your audience uses to access your videos. Are they seeing your films on their home screen, in the suggested videos, or in the search results?
- Demographics: It provides information on the type of people who are most likely to enjoy or watch your movies. Considering this might assist you in producing content that people enjoy the most.
- Click-through rate (CTR): CTR is used to assess the effectiveness of the video and make any required adjustments.
- Average Viewing Time: Check out which videos had viewers bouncing after the first 30 seconds and which ones didn’t. This could provide a wealth of information regarding your introductions, thumbnails, and video titles.
- New Viewers vs. Returning Viewers: Determine whether your subscribers are returning to see your material or whether you are attracting a new audience. If most of your visitors are new, you might want to provide an introduction that’s welcoming to both seasoned viewers and recent arrivals.
Let’s look at some additional original suggestions for expanding your YouTube channel that you might not have considered before.
14. Win Search Results on Google
Google search results frequently feature YouTube videos at the top; with the proper optimization, your videos can join them. We advise focusing on keywords that have video results on the search engine results page to rise to the top of the results (SERP).
For instance, if you type “dancing tips” into Google search, a collection of videos that are towards the top will appear. These, however, might not always be the videos that appear when you enter the same query into YouTube’s search bar.
We advise producing content with a high click-through rate if you want your videos to rank on YouTube and Google search results (CTR). The more successful your material is on YouTube, the more likely it is to appear in Google’s search engine results pages.
15. Engage Your Audience
Speaking of remarks, there is where you should be. Engage with your community by turning on your comments. Enjoy being able to respond to every single comment in the early going before your YouTube channel becomes popularity. You won’t have that option anymore after your channel becomes popular (not if).
Depending on the nature of your material, users may occasionally enter the comments section proactively to engage with you or pose queries. You might need to pose questions to your viewers in the video or description at other times (especially at the beginning) to pique their interest.
Your remarks should ideally develop into a community. As users start communicating with one another, you stop serving as the conversation’s unifying force and start contributing more. Start interacting with them in the Community tab with frequent channel updates and posts once you’ve developed an engaged audience.
16. Speak with additional YouTube creators
Look for different platforms with which to work. It benefits both content makers and watchers because it not only enables you to produce better content but also opens up new consumers for your channel.
Consider Matthew Beem as an example. In a very short period of time, he has amassed a sizable following as a result of his viral collaborations with the biggest artists on YouTube. He produces mind-blowing content for celebrities like MrBeast, Logan Paul, KSI, and others, who then share it with their millions of subscription audiences.
One of the best strategies for growing your YouTube channel is to collaborate with other producers and influencers in your area. Focusing on leaders outside of a niche and looking for opportunities to work together with content producers that have greater audiences than you is another piece of advise.
They frequently share your interviews with their subscribers and viewers, which helps you quickly expand your channel.
17. Face Unveiling
YouTubers frequently create videos without showing their faces to the viewer. However, YouTube analytics have shown over time that those who appear in front of the camera and interact with their target audience have more successful channels.
Even while it is not necessary for you to appear in every video, occasionally interacting with your viewers might be good for your channel. It’s a common misconception that viewers prefer connecting with real people on video over digital ones. Their experience of your content becomes more authentic as a result.
18. Constantly (Continually) Include a Call to Action
Every video—and we do mean every one—needs a CTA. Give clear instructions on how to use your content in your films to your audience. CTAs might say, “Like and subscribe” (classic)
- Follow the channel of our partner.
- View this different video.
- Watch this playlist to get started
- Get on our email list
- Adhere to us on Instagram
- Get a fresh t-shirt.
- Go to our website.
- Install the app
- Give to a friend
- include it into your website
- Comment below.
- Pose a query
- Take a poll.
Engaging your audience by asking them to perform an action keeps them watching, keeps the YouTube algorithm on your side, and might even result in direct sales. Don’t miss the chance—not on even one video.
19. Giveaways and Subscription Reminders
Despite frequently watching your videos, some viewers might not have subscribed to your channel. However, because they frequently watch your movies, every time you publish new content, it automatically appears in their stream.
But there’s a good chance they’ve overlooked signing up for your channel. In order to engage the audience, it is always a good idea to remind them to subscribe to your channel and even ask for likes and comments. Asking them an interactive question and requesting their responses in the comments section is one quick approach to accomplish this.
Subscribers continue to return for more whereas viewers watch your material and then depart. Make every effort to get a one-time visitor to subscribe to your channel before they leave the website and possibly never return.
A viewer may not subscribe the first time they interact with your material; frequently, they must interact with a few different videos before they feel comfortable adding you to their prized list of subscribed channels.
Ask and remind your viewers to subscribe rather than assuming they will. Ask visitors to subscribe with calls to action (CTAs) at the start, midpoint, and conclusion of your videos.
Add a CTA to your description as well. Remind the community to subscribe in the comments after you take the time to respond to queries so they can be notified whenever you post new content.
Another strategy is to run freebies; people from all platforms use this to broaden their audience. If someone wants to enter a giveaway, content providers typically urge them to like, subscribe to, or share their material. These giveaways may be done alone or in association with other YouTubers.
However, working together increases the likelihood of reaching the greatest number of people possible because both your audience and the audience of your collaborator will be informed.
In addition, positive reinforcement, as Albert Bandura once said, can result in some wonderful outcomes. Your giveaways are unquestionably encouraging your audience to follow you. Prepare some gifts, then share the fun with your audience.
20. Use other platforms to grow your YouTube channel.
Knowing how to use each platform is crucial, and keeping the big picture in mind will give you all the motivation you need to keep trying out different combinations of platforms until you find the one that works best for growing your YouTube channel.
Any business owner that wishes to grow will require a marketing mix. To assist grow your YouTube channel, you should also use TikTok, Facebook, Instagram, Twitter, email, and other channels. To expand your audience, share your films on these networks or have them shared from other channels.
To increase the number of people viewing your YouTube channel, use all of your marketing tools. Here are some suggestions for cross-promotion:
- Email: Send your email list a link to your most recent videos.
- Social Media Sites: Share your most recent YouTube videos on Facebook and Twitter. You could even use Pinterest pins or your Instagram account to boost traffic.
- Blog: Include YouTube video embed codes in your blog posts. When appropriate, devote a whole blog post to summarizing, dissecting, or emphasizing key points from a YouTube video.
- Quora: Provides brief written responses to user questions together with a link to a longer YouTube video response.
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Starting a YouTube channel is a simple approach to support the expansion of your company, but channel growth is a skill in and of itself. However, this type of art can be learned and developed with ease because it is nourished rather than naturally occurring.
Although building your platform takes time and effort, it’s crucial to know your audience, what they enjoy and desire, and what can be helpful to them.
If you represent a brand or business, uploading top-notch video content to YouTube will help you establish your expertise and build your reputation. It’s a fantastic strategy for engaging the audience and connecting with the market.
With that said, are you prepared to expand your YouTube channel? Hopefully, the aforementioned advice will help you. Remember that getting there will need a long-term commitment, consistency, patience, and hard effort.