Covert Shirt Store Review: Build Your Own Profitable T-Shirt Empire In Minutes

The t-shirt craze is running rampant in internet marketing. Thousands of marketers are making tons of cash selling custom t-shirts on Teespring. This is a very exciting opportunity, but there’s also a huge problem with this model.

Designing t-shirts lot of time, requires skill and software that can be expensive, and quite frankly can be a pain in the butt. And then when you put your t-shirt on Teespring you need to use paid advertising to promote it without any guarantees that you will sell even a single copy.

You have probably seen a ton of products teaching you how to sell Teespring shirts via Facebook ads. And unless you are very lucky (or good) you will likely never sell a lot and most likely end up losing money!

But there is a better way… Interested in? Let’s find out about it in my Covert Shirt Store Review below!

A couple of years ago Matt Garrett & The IM Wealth Builders launched their first Covert Shirt Store theme. The launch was a huge success, selling over 3,000 copies, and the theme is still selling really well…

More importantly thousands of their customers have used the theme to make tons of T-shirt sales (most of them sold their first t-shirt using this theme!). In the midst of the big T-shirt gold rush they hit a nerve with Covert Shirt store, and now they back with Covert Shirt Store theme version 2.0.

Before we find out what’s new in this version, let’s see what is it first! Covert Shirt Store is the first and only dedicated T-shirt store theme for WordPress. It makes it super easy for people to build great looking t-shirt stores to promote their own shirts or for selling other people’s shirts as an affiliate.

Covert Shirt Store is a super simple to use WordPress theme and it only takes one click install! That means it will work on any computer, all you need in order to use it, is a self hosted WordPress blog.

It turns your blog into a fully fledged T-shirt store – complete with features normally reserved for the million dollar ecommerce sites. And not only does the theme look great, it works flawlessly too. And my favorite part… the theme is self optimizing – constantly working on maximizing your profits – on auto pilot!

Do don’t hesitate to check out the next parts of this Covert Shirt Store Review as I’ll show you how powerful it is.

  • 8.5/10
    Quality - 8.5/10
  • 9.5/10
    Features - 9.5/10
  • 8/10
    Support - 8/10
  • 8.5/10
    Easy to use - 8.5/10
  • 9/10
    Bonus - 9/10



  • Run a no cost, no risk t-shirt business. Without having to pay for design or expensive Facebook ads.
  • Designed to maximize your social traffic and increase the chances of your posts going viral
  • Automatic traffic generation with Tumblr Facebook, Twitter, Pinterest & more
  • Including Facebook comments!
  • You can fill your sites with quality content 6 t-shirts in minutes without ever writing a single word or creating any t-shirts yourself!
  • It’s the world’s first intelligent self optimizing t-shirt store theme, automatically maximizing your commissions and profits
  • Full auto responder integration. Automatically builds your list and generates followers on Facebook, Pinterest and more


  • You need to have a hosting account and a domain name with WordPress on it in order to run the theme

Covert Shirt Store Review Overview


Vendor IM Wealth Builders
Product Covert Shirt Store
Launch Date 2019-Aug-16
Launch Time 11:00 EDT
Front-End Price $27
Refund YES, 30 Days Money-Back Guarantee
Product Type WP theme, eCommerce
Support Effective Response
Official site Click here
Recommended Highly Recommended
Skill Level Needed All Levels

About Creators

IM Wealth Builders

The man behind Covert Shirt Store is IM Wealth Builders and their partner Matt Garrett. IM Wealth Builders is the company that’s owned by Soren Jordansen, John Merrick & Cindy Battye. They are famous internet marketers in the online marketing world.

For the past few years, they have been working with hundreds of businesses in multiple industries around the world, helping them to enhance their online presence and attract potential customers with SEO & Traffic, General online marketing Solutions and Make Money Online.

They have created so many valuable digital marketing products in recent years, such as Covert Video Press 3.0, Covert Action Bar 2.0, Covert Social Press 2.0, Covert Geo Targeter, Covert Gawkr,… and many more successful digital products.

Now The following part of my Covert Shirt Store Review will reveal the most typical features of it.

Covert Shirt Store Functions

Here are just a few of the many exciting features in the Covert Shirt Store theme:

  • Step-By-Step wizard for setting up and customizing any part of your site!
  • Mini tutorial videos for every setting in the admin area – right where you need them when you need them!
  • Self-Optimising theme, showing the best converting T-shirts first
  • Full integration with the big social networks like Instagram, Twitter, Pinterest, Google+, Tumblr and of course Facebook
  • Inbuilt automatic traffic generation from social networks
  • Automatically builds your list and integrates with all major auto responders
  • Sell your own T-shirts (integrates with Teespring, Skreened, Teezily, Fabrily and Sunfrog) or sell shirts as an affiliate through Skreened, Sunfrog or Amazon
  • And it looks like a million bucks – plus it’s very easy to customize just the way you want it

New Features In Covert Shirt Store

Lots have happened in the world of t-shirts since they launched Covert Shirt Store last year. They continuously support all of their products (at no extra cost to the existing members) and this theme has already gotten 9 updates to keep it up to date with all the new developments.

This 2.0 version is the result of a lot of feedback and requests from the members, plus a desire to expand the theme to work with more t-shirt and social media sites. The new features include…

  • Integration with Teezily, allowing members to sell t-shirts to the European market.
  • Integration with Fabrily, another great new site that caters to the EU market
  • Integration with Sunfrog T-shirts. Sunfrog has an affiliate program that allows you to earn commissions on other people’s t-shirts expanding members’ ability to profit with this theme without creating any t-shirts themselves (a central promise of this theme)
  • Tons of small improvements to enhance performance, flexibility and ease of use.

They’re also going to include Covert Shirt Store Tutorials, You’ll get…

  • Step-By-Step Set Up Guide: this PDF will walk you step by step through how to set up a Covert Shirt Store site. It’s so detailed you could just hand it to an outsourcer and tell them to “go build!”
  • Full Video Tutorials: showing you how to install the theme. Plus walking you through all the technical stuff you need to know in order to run a profitable t-shirt empire.
  • Easy To Follow Set Up Wizard: with bite sized steps and handy tutorial videos ready to help you.
Visit the official website

Is it really worth your money?

There are several reasons why Covert Shirt Store works well for you. But the main reason is that it appeals to just about everyone… The custom t-shirt nice is obviously still very hot, and most people in internet marketing would love to give it a go.

But the fact is that designing a t-shirt and then spending money on Facebook ads to promote, scares the majority of your subscribers to death! Covert Shirt Store gives everyone a chance to get involved with the custom t-shirt niche… pros to complete beginners alike… Here are just a few of the ways people are already using this theme:

  • The theme gives people a central store front where they can display all their t-shirts. This can help maximize the ROI on paid advertising.
  • The list building and social media features helps create return customers, cutting down on the cost of customer acquisition.
  • With the SEO friendly WordPress platform and social media integration the theme gives a real free traffic alternative to people who don’t want to spend money on paid advertising.
  • The integration with Amazon and Sunfrog allows people to earn commissions selling other people’s t-shirts. This way they can profit from the t-shirt craze without ever having to design a single shirt themselves.
  • Selling shirt as an affiliate also gives you a vital look at what type of shirts convert well, and many of the members have used

Covert Shirt Store Review – User experience

Straight out of the box – the Covert Shirt Store theme comes with all the functionality of the big ecommerce sites.

  • Your visitors can browse your stores and search for t-shirts they like
  • They can join your newsletter and automatically be added to your autoresponder
  • They can follow your store on social media and share your t-shirts with their friends
  • Covert Shirt Store is self optimizing, automatically showing the most popular t-shirts first – maximizing your profits!
  • And much more…

And this is NOT some fake theme that imitates a real eCommerce site. This is the world’s first intelligent Self optimizing T-shirt store maximizing your profit by showing the most popular products first. This feature will continuously maximize your conversion rates and profits on complete autopilot!

On top of that, With Covert Shirt Store you can automatically add leads to your own list. Work with any autoresponder including iContact, MailChimp, Getresponse, Aweber.

Not only will Covert Shirt Store build your email on auto pilot! The lightbox pop ups will also rotate between ads getting you followers in Pinterest, Wanelo, Tumblr and Facebook.

You don’t have to print and ship your t-shirts. That’s the beauty of the print on demand model. Sites like Skreened, SunFrog Shirts, Teezily, Fabrily and Teespring will print and ship for you on an order by order business.

You have no upfront cost or any work to do. All you have to do is to pocket the profit from each t-shirt you sell. You don’t have to create any shirts yourself.

But since the self optimizing feature in the theme will quickly reveal which of your shirts are the most popular, you are perfectly armed to create your own shirts. You will know exactly what sells and what to create.

The only downside I found here is that You need to have a hosting account and a domain name with WordPress on it in order to run the theme. Other than that there is no extra cost. The theme was specifically designed to be a free alternative to running costly paid advertising for your t-shirts.

How does this theme work?

In this section of Covert Shirt Store Review, I am going to show you how easy it is to get started with this theme. Adding your own T-shirts to your stores is super easy.

With literally a single click you can import all your t-shirts from Teespring, Teezily, Fabrily, SunFrog Shirts & Skreened and automatically add them to your Covert Shirt Store.

You can even set an expiry date on your shirts and when the campaign expires these shirts will be removed from the site, put back as drafts ready for you to re-activate.

But the real power of this theme is that you don’t have to create your own t-shirts! You can add t-shirts from Amazon, Skreened or SunFrog Shirts (using their affiliate programs) and earn a commission every time you sell someone else’s shirts.

You simply choose what keyword to search for on which networks (and how many results you want to get). The theme then gives you a list of t-shirts, with all the details you need.

All you have to do is check the box next to the shirts you want to import. Select which category to import too – and whether you want to import as drafts (for later editing/publishing) or as posts that go live immediately.

You can literally fill your new store with great selling t-shirts in mere minutes… Without ever having to write a single word or create a single t-shirt yourself!

Let’s check out the demo video below to see it in action!


For a limited time, you can grab Covert Shirt Store with earlybird discount price in these options below. Let’s pick the best suited options for you before this special offer gone!

  • Covert Shirt Store $20.72
  • Covert Messenger Pro $47.00
  • Covert Geo Targeter Pro $27.00
  • Covert Copy Traffic Pro $27.00 
  • Covert Curator Pro $27.00
  • Covert Graphics Packs – Annual Licence $67.00

Covert Shirt Store Review Conclusion

In summary, I hope that all of the information in my Covert Shirt Store Review can help you gain more understanding about this product and then be able to make a wise choice.


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